ROLEX PRINT ADVERTISING
We start here with the "Rule" ad campaign; we developed this concept to unify all the branding advertising, which encompasses multiple categories or disciplines such as golf, tennis, artistic talents, and more, into one cohesive and consistent print campaign. Using the same letterform from the Rolex logo, along with a clean layout, we proposed the tag line "Rule" to act as common minimum denominator among all talents. They all rule their game, and we followed with an adjective that best describes the brand ambassador.
Client, Rolex
Agency, JWT New York
Role, Art Direction
US OPEN 2008 OUTDOOR
The following are samples from a series of outdoor media layouts featuring Roger Federer and Ana Ivanovic promoting the Rolex brand throughout New York City and beyond during the 2008 US Open. Sample bellow from St. Marks Square in Venice, Italy.
THE GREEN JACKET AD FOR THE MASTERS
More than a dream, wearing the legendary green coat at The Masters' is a lifetime achievement. Just like a Rolex. This ad juxtapositions Rolex, just like the "Green Jacket" as a symbol of success that can be earned with dedication and perseverance.
FEARLESS LUXURY PRINT AD CAMPAIGN
A fashion forward ad campaign driven by style and glamour, embodying the Rolex brand as an icon and as a fashion statement. Clean and minimalist approach preserving a sophisticate, yet conservative appearance that evokes elegance, beauty, luxury and exoticism.
ROLEX ROYAL BLACK PRINT AD CAMPAIGN
Another fashion forward ad campaign driven by style and glamour, featuring clean and minimalist layouts created to be printed in Vogue magazine worldwide. Featuring naturally stunning Riyo Mori, 2007 Miss Universe, and Carmen Dell'Orefice wearing graciously the new Rolex Royal Black with unprecedented elegance.
