THE CARPET WORLD BRAND NEW IDENTITY
The trademark departs from the letter C evolving into a playful spiral minimalistic icon. A clever type treatment continues the round form interacting as a montage of a roll of carpet. The stationary design evolves directly from the mimalistic clean look and feel of the new logo, meanwhile re-enforcing the brand identity of the company and promoting the brand.
Client, Carpet World
Role, Creative Direction and Design
CARPET WORLD ADVERTISING
The new Carpet world identity is design to grow with the brand and keep up with time. The provided samples illustrate how print advertising can work in a playful manner, yet effective and memorable, by applying the new brand esthetics to store giveaways, service vehicles, and printed advertising. In these print magazine ads, the logo becomes a mask, revealing a different texture, style, trend, model, distinctly every time as desired.
CARPET WORLD BRANDED PRODUCT PRINT ADS
